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Benefits of link building

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Benefits of link building

Link Building is one of the most significant aspects of the off page optimisation process and is a major determinant of the popularity of your site. Google is the world's most popular search engine. Google ranks pages not only based on their content, but also according to their link popularity.

For search engines, back links or links pointing to your web site indicate that you are 'hot' in the online marketplace.

Link exchanges have advantages and disadvantages. On the one hand, they have the advantages of bringing in a highly targeted readership (for link exchanges where all members of the exchange have similar web sites), of increasing the "link popularity". On the other hand, they have the disadvantages of potentially distracting visitors away to other sites before they have fully explored your web site.

Link building is a powerful way to get your web site higher in the search engines, it can be very time consuming but is very worth while. Other opportunities may also come to light while you are in the process of building relationships with other webs sites and businesses.


Link Building is done for:


Tips for link building

Link placement

Links may be placed within the content of the site, maybe as recommendations, or more likely on a 'links' page with all the related links. A dedicated links page is probably easier to manage but contextual links are even better if you can get them.

Example of a link on a related links page, inculding key words, url, title (which is usually the same as the key words) and a short description.

As it would appear on your web site

Code behind the link

<li><a href="http://web-design-cornwall.co.uk/benefits-of-link-building.php" title="Benefits of link building" target="_blank">Benefits of link building</a> - a comprehensive guide to link building on the Internet</li>

This link actually comes back to this page, if you hover your mouse over the link you will see a little box come up with the words that are included in the title tag.

Free Advertising

Many directories offer listings for free or a nominal fee. Here are a just a small example. Some directories relate to a specific target market.

Cornish directories and web sites

National Directories and sites



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