Benefits of link building
Link Building is one of the most significant aspects of the off page optimisation process and is a major determinant of the popularity of your site. Google is the world's most popular search engine. Google ranks pages not only based on their content, but also according to their link popularity.
For search engines, back links or links pointing to your web site indicate that you are 'hot' in the online marketplace.
Link exchanges have advantages and disadvantages. On the one hand, they have the advantages of bringing in a highly targeted readership (for link exchanges where all members of the exchange have similar web sites), of increasing the "link popularity". On the other hand, they have the disadvantages of potentially distracting visitors away to other sites before they have fully explored your web site.
Link building is a powerful way to get your web site higher in the search engines, it can be very time consuming but is very worth while. Other opportunities may also come to light while you are in the process of building relationships with other webs sites and businesses.
Link Building is done for:
- Attracting new visitors
- Improving Page Rank
- Improving your rankings in search engines
Tips for link building
- Ensure that that link you have on your site to theirs is opened in another tab or window, so the visitor doesn't completely loose track of your web site
- Give value to your link by using important keywords instead of a domain e.g. Benefits of link building NOT http://web-design-cornwall.co.uk/benefits-of-link-building.php
- Consider linking to the most related page on your site, not just your home page and use those key words again.
- Give even more value to you link ensure your links include 'title' tags
- Include links between your own pages where relevant, for example I may mention on this page that there are more web tips elsewhere on the site.
- It is always best to have permission for including a link to another web site.
- It may be worth setting up a page on your web site that you can direct potential linkers to, where people can just copy your links and paste them into their web site. This saves them time and ensures your link is how you want it.
Links may be placed within the content of the site, maybe as recommendations, or more likely on a 'links' page with all the related links. A dedicated links page is probably easier to manage but contextual links are even better if you can get them.
Example of a link on a related links page, inculding key words, url, title (which is usually the same as the key words) and a short description.
As it would appear on your web site
- Benefits of link building - a comprehensive guide to link building on the Internet
Code behind the link
<li><a href="http://web-design-cornwall.co.uk/benefits-of-link-building.php" title="Benefits of link building" target="_blank">Benefits of link building</a> - a comprehensive guide to link building on the Internet</li>
This link actually comes back to this page, if you hover your mouse over the link you will see a little box come up with the words that are included in the title tag.
Many directories offer listings for free or a nominal fee. Here are a just a small example. Some directories relate to a specific target market.
Cornish directories and web sites
- Cornish arts and crafts Directory - both free and paid listings, for arts and crafts businesses and organisations and any Cornish creative events
National Directories and sites
- The Open Directory Project (DMOZ) - this is a huge directory which 'feeds' a number of search engines. Submit your web site to the most appropriate category e.g. Regional: Europe: United Kingdom: England: Cornwall: Business and Economy: Shopping
- My Free Ads - there is no charge to place a Basic Free ad. However, if you would like your Free ad to really stand out they have a number of upgrades you can purchase.